Profile

BRAND ORIGIN

TIELBO JEWELRY WATCH (HK) International Company Limited is an international jewelry and watch company integrating research, development, design, and brand marketing. Focusing on light luxury and fashion, TIELBO is the perfect combination of precision imported movements and dazzling crystals. A professional team of watch designers from Italy and Hong Kong, China, combines style, texture, and innovative design to continuously create stunning timepieces.

Since its establishment, TIELBO has sparked a trend in light luxury watches among consumers through its gorgeous visual presentation, exquisite craftsmanship, and fashionable, diverse design styles.

At present, TIELBO Watch has opened more than 100 offline stores in over 40 cities worldwide, including Canada, Singapore, Argentina, Dubai, the United States, Italy, Laos, and Cambodia, as well as Beijing, Shanghai, Guangzhou, Shenzhen, Jiangsu, and Zhejiang in China.

BRAND POSITIONING

20–35 Years Old

TIELBO Watch is positioned for young and fashion-conscious consumers. The brand advocates a fashion philosophy of individuality, forward-thinking, independence, and authenticity. It is committed to creating an accessible “quality without burden” light luxury trend for young people with attitude, while delivering both fashionable designs and exceptional quality and service.

• Bold individuals passionate about fashion and self-expression
• Forward-thinking people who embrace new ideas and experiences
• Independent personalities who pursue their true selves rather than blindly following trends
• Individuals with unique tastes and distinctive aesthetic perspectives

BRAND STORY

The success of TIELBO watches stems from founder Mr. Guan Weinan’s brilliant and pure interpretation of crystal-inspired design. Through sparkling crystals and precision mechanical movements, TIELBO conveys a fashion philosophy that celebrates individuality, forward-thinking attitudes, independence, and authenticity.

Transparency, brilliance, refinement, and bold design are the core elements of every TIELBO creation.